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DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals

Eagle, Lynne; Chamberlain, K. C.

Authors

Lynne Eagle

K. C. Chamberlain



Citation

Eagle, L., & Chamberlain, K. C. (2003, June). DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. Paper presented at Academy of Marketing Science World Marketing Congress, Perth, Australia

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Science World Marketing Congress
Conference Location Perth, Australia
Start Date Jun 1, 2003
End Date Jun 1, 2003
Publication Date Jan 1, 2003
Peer Reviewed Peer Reviewed
Pages 555-559
ISBN 093783061
Keywords medical professionals, DTC
Public URL https://uwe-repository.worktribe.com/output/1073013
Publisher URL http://www.ams-web.org/associations/213/files/conferences/2003%20wmc%20program.doc


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