Lynne Eagle
DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals
Eagle, Lynne; Chamberlain, K. C.
Authors
K. C. Chamberlain
Citation
Eagle, L., & Chamberlain, K. C. (2003, June). DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. Paper presented at Academy of Marketing Science World Marketing Congress, Perth, Australia
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Science World Marketing Congress |
Conference Location | Perth, Australia |
Start Date | Jun 1, 2003 |
End Date | Jun 1, 2003 |
Publication Date | Jan 1, 2003 |
Peer Reviewed | Peer Reviewed |
Pages | 555-559 |
ISBN | 093783061 |
Keywords | medical professionals, DTC |
Public URL | https://uwe-repository.worktribe.com/output/1073013 |
Publisher URL | http://www.ams-web.org/associations/213/files/conferences/2003%20wmc%20program.doc |
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