Lynne Eagle
DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals
Eagle, Lynne; Chamberlain, K. C.
Authors
K. C. Chamberlain
Citation
Eagle, L., & Chamberlain, K. C. (2003, June). DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals. Paper presented at Academy of Marketing Science World Marketing Congress
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Science World Marketing Congress |
| Start Date | Jun 1, 2003 |
| End Date | Jun 1, 2003 |
| Publication Date | Jan 1, 2003 |
| Peer Reviewed | Peer Reviewed |
| ISBN | 093783061 |
| Keywords | DTC, doctor, medical professional |
| Publisher URL | http://www.ams-web.org/displaycommon.cfm?an=2 |