DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals

Eagle, Lynne; Chamberlain, K. C.

Lynne Eagle

K. C. Chamberlain

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Science World Marketing Congress
Start Date	Jun 1, 2003
End Date	Jun 1, 2003
Publication Date	Jan 1, 2003
Peer Reviewed	Peer Reviewed
ISBN	093783061
Keywords	DTC, doctor, medical professional
Public URL	https://uwe-repository.worktribe.com/output/1073021
Publisher URL	http://www.ams-web.org/displaycommon.cfm?an=2