Lynne Eagle
Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values
Eagle, Lynne; Kitchen, Philip J; Rose, L. C.; Moyle, B. M.
Authors
Philip J Kitchen
L. C. Rose
B. M. Moyle
Citation
Eagle, L., Kitchen, P. J., Rose, L. C., & Moyle, B. M. (2003). Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37(10), 1332-1349. https://doi.org/10.1108/03090560310487130
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2003 |
| Journal | European Journal of Marketing |
| Print ISSN | 0309-0566 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 37 |
| Issue | 10 |
| Pages | 1332-1349 |
| DOI | https://doi.org/10.1108/03090560310487130 |
| Keywords | brand equity, imports, marketing, New Zealand |
| Public URL | https://uwe-repository.worktribe.com/output/1073057 |
| Publisher URL | http://dx.doi.org/10.1108/03090560310487130 |