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Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values

Eagle, Lynne; Kitchen, Philip J; Rose, L. C.; Moyle, B. M.

Authors

Lynne Eagle

Philip J Kitchen

L. C. Rose

B. M. Moyle



Citation

Eagle, L., Kitchen, P. J., Rose, L. C., & Moyle, B. M. (2003). Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37(10), 1332-1349. https://doi.org/10.1108/03090560310487130

Journal Article Type Article
Publication Date Jan 1, 2003
Journal European Journal of Marketing
Print ISSN 0309-0566
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 37
Issue 10
Pages 1332-1349
DOI https://doi.org/10.1108/03090560310487130
Keywords brand equity, imports, marketing, New Zealand
Public URL https://uwe-repository.worktribe.com/output/1073057
Publisher URL http://dx.doi.org/10.1108/03090560310487130


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