Skip to main content

Research Repository

Advanced Search

Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values

Eagle, Lynne; Kitchen, Philip J; Rose, L. C.; Moyle, B. M.

Authors

Lynne Eagle

Philip J Kitchen

L. C. Rose

B. M. Moyle



Journal Article Type Article
Publication Date Jan 1, 2003
Journal European Journal of Marketing
Print ISSN 0309-0566
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 37
Issue 10
Pages 1332-1349
DOI https://doi.org/10.1108/03090560310487130
Keywords brand equity, imports, marketing, New Zealand
Public URL https://uwe-repository.worktribe.com/output/1073057
Publisher URL http://dx.doi.org/10.1108/03090560310487130



Downloadable Citations