Lynne Eagle
Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values
Eagle, Lynne; Kitchen, Philip J; Rose, L. C.; Moyle, B. M.
Authors
Philip J Kitchen
L. C. Rose
B. M. Moyle
Citation
Eagle, L., Kitchen, P. J., Rose, L. C., & Moyle, B. M. (2003). Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37(10), 1332-1349. https://doi.org/10.1108/03090560310487130
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2003 |
Journal | European Journal of Marketing |
Print ISSN | 0309-0566 |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 37 |
Issue | 10 |
Pages | 1332-1349 |
DOI | https://doi.org/10.1108/03090560310487130 |
Keywords | brand equity, imports, marketing, New Zealand |
Public URL | https://uwe-repository.worktribe.com/output/1073057 |
Publisher URL | http://dx.doi.org/10.1108/03090560310487130 |