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Horses to water? Marketing concepts and the problem of falling electoral participation in the UK

Lloyd, Jenny

Authors

Jenny Lloyd



Citation

Lloyd, J. (2003, June). Horses to water? Marketing concepts and the problem of falling electoral participation in the UK. Paper presented at Academy of Marketing Political Marketing Conference, London, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Political Marketing Conference
Conference Location London, UK
Start Date Jun 9, 2003
End Date Jun 9, 2003
Peer Reviewed Peer Reviewed
Keywords politics, marketing, voters, political marketing, elections
Public URL https://uwe-repository.worktribe.com/output/1073790
Publisher URL http://www.academyofmarketing.org/conference-history/conference-history.html

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