Jenny Lloyd
Horses to water? Marketing concepts and the problem of falling electoral participation in the UK
Lloyd, Jenny
Authors
Citation
Lloyd, J. (2003, June). Horses to water? Marketing concepts and the problem of falling electoral participation in the UK. Paper presented at Academy of Marketing Political Marketing Conference
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | Academy of Marketing Political Marketing Conference |
Start Date | Jun 9, 2003 |
End Date | Jun 9, 2003 |
Peer Reviewed | Peer Reviewed |
Keywords | politics, marketing, voters, political marketing, elections |
Public URL | https://uwe-repository.worktribe.com/output/1073790 |
Publisher URL | http://www.academyofmarketing.org/conference-history/conference-history.html |