Horses to water? Marketing concepts and the problem of falling electoral participation in the UK

Lloyd, Jenny

Jenny Lloyd

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Political Marketing Conference
Start Date	Jun 9, 2003
End Date	Jun 9, 2003
Peer Reviewed	Peer Reviewed
Keywords	politics, marketing, voters, political marketing, elections
Public URL	https://uwe-repository.worktribe.com/output/1073790
Publisher URL	http://www.academyofmarketing.org/conference-history/conference-history.html