Lynne Eagle
Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall.
Eagle, Lynne
Authors
Citation
Eagle, L. (2003). Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. Journal of Marketing Communications, 9(3), 193-194. https://doi.org/10.1080/1352726032000094736
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2003 |
| Journal | Journal of Marketing Communications |
| Print ISSN | 1352-7266 |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 9 |
| Issue | 3 |
| Pages | 193-194 |
| DOI | https://doi.org/10.1080/1352726032000094736 |
| Keywords | Clow, Baack, integrated advertising, promotion, marketing communications |
| Publisher URL | http://dx.doi.org/10.1080/1352726032000094736 |