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DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals

Eagle, Lynne; Chamberlain, K. C.


Lynne Eagle

K. C. Chamberlain

Presentation Conference Type Conference Paper (unpublished)
Conference Name 8th International Conference on Corporate and Marketing Communications
Start Date Jun 9, 2003
End Date Jun 9, 2003
Publication Date Jan 1, 2003
Peer Reviewed Peer Reviewed
ISBN 1899764291
Keywords DTCA, demand, medical professionals
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