Lynne Eagle
DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals
Eagle, Lynne; Chamberlain, K. C.
Authors
K. C. Chamberlain
Citation
Eagle, L., & Chamberlain, K. C. (2003, June). DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals. Paper presented at 8th International Conference on Corporate and Marketing Communications, London, UK
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 8th International Conference on Corporate and Marketing Communications |
| Start Date | Jun 9, 2003 |
| End Date | Jun 9, 2003 |
| Publication Date | Jan 1, 2003 |
| Peer Reviewed | Peer Reviewed |
| ISBN | 1899764291 |
| Keywords | DTCA, demand, medical professionals |
| Public URL | https://uwe-repository.worktribe.com/output/1073029 |
| Publisher URL | http://www.cmc-conference.com/ |