@conference { , title = {DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals}, conference = {8th International Conference on Corporate and Marketing Communications}, isbn = {1899764291}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1073029}, keyword = {Bristol Leadership and Change Centre, DTCA, demand, medical professionals}, year = {2003}, author = {Eagle, Lynne and Chamberlain, K. C.} }