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Measuring diffusion: Fast tracking new products

Nancarrow, Clive; Oxley, Martin

Authors

Martin Oxley



Journal Article Type Article
Publication Date 2003-02
Deposit Date Sep 22, 2019
Journal Admap
Peer Reviewed Not Peer Reviewed
Issue 436
Pages 40-43
Public URL https://uwe-repository.worktribe.com/output/1981028
Publisher URL https://www.warc.com/content/article/admap/measuring_diffusion_fast_tracking_new_products/77367