Advertising in mature markets

Eagle, Lynne; Rose, L. C.; Kitchen, Philip J

Lynne Eagle

L. C. Rose

Philip J Kitchen

Working Paper Type	Discussion Paper
Publication Date	Jan 1, 2003
Peer Reviewed	Peer Reviewed
Keywords	advertising, mature markets
Public URL	https://uwe-repository.worktribe.com/output/1073081
Publisher URL	http://www.massey.ac.nz/massey/home.cfm