Lynne Eagle
Advertising in mature markets
Eagle, Lynne; Rose, L. C.; Kitchen, Philip J
Authors
L. C. Rose
Philip J Kitchen
Citation
Eagle, L., Rose, L. C., & Kitchen, P. J. (2003). Advertising in mature markets
| Report Type | Discussion Paper |
|---|---|
| Publication Date | Jan 1, 2003 |
| Peer Reviewed | Peer Reviewed |
| Keywords | advertising, mature markets |
| Publisher URL | http://www.massey.ac.nz/massey/home.cfm |