Brian M. Young
Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand
Young, Brian M.; de Bruin, Anne; Eagle, Lynne
Authors
Anne de Bruin
Lynne Eagle
Citation
Young, B. M., de Bruin, A., & Eagle, L. (2003). Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19(3), 475-490. https://doi.org/10.1362/026725703321663755
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2003 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 19 |
| Issue | 3 |
| Pages | 475-490 |
| DOI | https://doi.org/10.1362/026725703321663755 |
| Keywords | advertising, children |
| Publisher URL | http://www.informaworld.com/smpp/title~content=t914689377~db=all |
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