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Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand

Young, Brian M.; de Bruin, Anne; Eagle, Lynne

Authors

Brian M. Young

Anne de Bruin

Lynne Eagle



Citation

Young, B. M., de Bruin, A., & Eagle, L. (2003). Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19(3), 475-490. https://doi.org/10.1362/026725703321663755

Journal Article Type Article
Publication Date Jan 1, 2003
Journal Journal of Marketing Management
Print ISSN 0267-257X
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 19
Issue 3
Pages 475-490
DOI https://doi.org/10.1362/026725703321663755
Keywords advertising, children
Publisher URL http://www.informaworld.com/smpp/title~content=t914689377~db=all

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