Social Marketing (2012)
Book

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Poverty, power and politics: Considerations for engaging citizens in social marketing programmes (2012)
Presentation / Conference Contribution

Not all lies are spontaneous: An examination of deception across different modes of communication (2012)
Journal Article

An online diary study was performed to investigate deception across different media. One hundred and four individuals participated in the study, with 76 completing the diaries. Individuals were most likely to lie on the telephone. Planned lies, which... Read More about Not all lies are spontaneous: An examination of deception across different modes of communication.