Characterizing the Linguistic Chameleon: Personal and Social Correlates of Linguistic Style Accommodation (2016)
Journal Article

© 2016 International Communication Association Linguistic style accommodation between conversationalists is associated with positive social outcomes. We examine social power and personality as factors driving the occurrence of linguistic style accomm... Read More about Characterizing the Linguistic Chameleon: Personal and Social Correlates of Linguistic Style Accommodation.

Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions (2016)
Book

Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change. The first part presents a series of perspectives of behaviour change as it is currently researched and implemented... Read More about Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions.

Children as vulnerable consumers: a first conceptualisation (2016)
Journal Article

© 2015 Westburn Publishers Ltd. Understandings of consumer vulnerability remain contentious and despite recent developments, models remain unsuitable when applied to children. Taxonomic models, and those favouring a ‘state’- or ‘class’-based approach... Read More about Children as vulnerable consumers: a first conceptualisation.

A cultural case study for social marketing (2015)
Book Chapter

The starting point for this study was that obesity in the UK, as elsewhere in the West, is socio-economically patterned. This is thought to be due to the low rates of physical activity within lower socio-economic groups and the social-patterning of o... Read More about A cultural case study for social marketing.

Analysing cycling as a social practice: An empirical grounding for behaviour change (2015)
Journal Article

© 2014 The Authors. Published by Elsevier Ltd. Despite significant national and local efforts over the last decade to stimulate uptake of cycling in the UK, levels of cycling (particularly utility cycling) remain at around 2% of journeys. Understandi... Read More about Analysing cycling as a social practice: An empirical grounding for behaviour change.

Access to finance to SMEs at a regional level – the case of Finance Wales (2015)
Journal Article

© 2015 Taylor & Francis. Since the economic recession of 2008, there is increasing evidence that small to medium sized enterprises (SMEs) have found it increasingly difficult to access funding from conventional sources such as banks. As a result, t... Read More about Access to finance to SMEs at a regional level – the case of Finance Wales.

Finding Zelig in text: A measure for normalising linguistic accommodation (2014)
Presentation / Conference Contribution

Linguistic accommodation is a recognised indicator of social power and social distance. However, different individuals will vary their language to different degrees, and only a portion of this variance will be due to accommodation. This paper present... Read More about Finding Zelig in text: A measure for normalising linguistic accommodation.

Labouring under false pretences? The emotional labour of authentic leadership (2013)
Book Chapter

Examining the information value of virtual communities: Factual versus opinion-based message content (2013)
Journal Article

Social customer relationship management (SCRM) is an evolving discipline which uses technology as a communication channel. It is under-researched and is lacking in its use of traditional marketing principles to inform practice. We shed light on the t... Read More about Examining the information value of virtual communities: Factual versus opinion-based message content.

Social Marketing (2012)
Book

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Poverty, power and politics: Considerations for engaging citizens in social marketing programmes (2012)
Presentation / Conference Contribution

Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report

Social marketing based strategy for obesity interventions (2008)
Report

Somerset PCT insights: Smokefree homes
Preprint / Working Paper