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All Outputs (53)

The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective (2013)
Journal Article
Smith, G., & Spotswood, F. (2013). The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective. Journal of Political Marketing, 12(2-3), 182-196. https://doi.org/10.1080/15377857.2013.781478

This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the part... Read More about The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective.

Social Marketing (2012)
Book
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2012). Social Marketing. Pearson Education

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Overcoming the self-image incongruency of non-cyclists (2012)
Journal Article
Leonard, S., Spotswood, F., & Tapp, A. (2012). Overcoming the self-image incongruency of non-cyclists. Journal of Social Marketing, 2(1), 23-36. https://doi.org/10.1108/20426761211203238

Purpose: The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi-stage research project exploring image in... Read More about Overcoming the self-image incongruency of non-cyclists.

Some reasonable but uncomfortable questions about social marketing (2012)
Journal Article
Spotswood, F., French, J., Tapp, A., & Stead, M. (2012). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163-175. https://doi.org/10.1108/20426761211265168

The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not expli... Read More about Some reasonable but uncomfortable questions about social marketing.

An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing (2011)
Thesis
Spotswood, F. An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/957102

Physical activity has a well understood set of benefits. UK leisure time physical activity (LTPA) is socially patterned, with lower socio-economic groups participating less. There is evidence from the literature that in addition to structural causes,... Read More about An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing.

Lose the fags: Community social marketing (2011)
Book Chapter
Spotswood, F. (2011). Lose the fags: Community social marketing. In J. French, L. Reynolds, & R. Merritt (Eds.), Social Marketing Casebook. London: SAGE

This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's Na... Read More about Lose the fags: Community social marketing.

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
Spotswood, F., & Tapp, A. (2011). Rethinking how to tackle binge drinking using social marketing: A neotribal analysis. Social Marketing Quarterly, 17(2), 76-91. https://doi.org/10.1080/15245004.2011.570862

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland