Lose the fags: Community social marketing

Spotswood, Fiona

Abstract

This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's National Learning Demonstration Site project. The project was designed to increase the numbers of quitters in Brinnington (Stockport) through a mix of social marketing and communications.

• Publication Date: Oct 31, 2011
• Publicly Available Date: Jun 8, 2019
• Peer Reviewed: Not Peer Reviewed
• Book Title: Social Marketing Casebook
• ISBN: 9780857025432
• Keywords: case study, social marketing, smoking
• Public URL: https://uwe-repository.worktribe.com/output/958231
• Publisher URL: http://www.uk.sagepub.com/books/Book235621