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Research Repository

Binge Drinking: A tribal brand for socio-economically disadvantaged young people?

Spotswood, Fiona; Tapp, Alan

Authors

Fiona Spotswood

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium
Start Date	Apr 9, 2010
End Date	Apr 11, 2010
Publication Date	Jan 1, 2010
Peer Reviewed	Peer Reviewed
Keywords	binge drinking, tribal brand, socio-economically disadvantaged, young people
Public URL	https://uwe-repository.worktribe.com/output/988462
Publisher URL	http://www.esade.edu/research/eng/am_sig_brand_colloquium

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