Student resistance to ICT in education
(2002)
Presentation / Conference
Hunt, L. M., Eagle, L., & Thomas, M. T. (2002, December). Student resistance to ICT in education. Paper presented at International Conference on Computers in Education, Aukland, New Zealand
Outputs (14)
Matching marketing education and information technology to teaching/learning outcomes (2002)
Presentation / Conference
Eagle, L., & Hunt, L. M. (2002, December). Matching marketing education and information technology to teaching/learning outcomes. Paper presented at 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia
Marketing communication implications of children's new electronic media use (2002)
Presentation / Conference
Eagle, L., & De Bruin, A. (2002, December). Marketing communication implications of children's new electronic media use. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? (2002)
Presentation / Conference
Eagle, L., & Chamberlain, K. C. (2002, December). A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
Digital divides: Socio-economic considerations in marketing to children via new media (2002)
Presentation / Conference
Eagle, L., & Bulmer, S. (2002, December). Digital divides: Socio-economic considerations in marketing to children via new media. Paper presented at 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia
Regulating the medium and the message: Parental perceptions of television advertising directed at children (2002)
Presentation / Conference
De Bruin, A., & Eagle, L. (2002, December). Regulating the medium and the message: Parental perceptions of television advertising directed at children. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
Implementing CRM and e-commerce: does the marketing concept provide a missing link? (2002)
Presentation / Conference
Hughes, T. (2002, July). Implementing CRM and e-commerce: does the marketing concept provide a missing link?. Paper presented at Academy of Marketing Conference, Nottingham, UK
Rep/hairing the ‘Natural’: Black hair and identity in post-apartheid South Africa (2002)
Presentation / Conference
Morey, Y. (2002, June). Rep/hairing the ‘Natural’: Black hair and identity in post-apartheid South Africa. Paper presented at National Women's studies network association conference, Las Vegas, Nevada
Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies? (2002)
Presentation / Conference
Lloyd, J. (2002, June). Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies?. Paper presented at Academy of Marketing Conference, Nottingham, UK
Credulous or Critical? Children’s Reactions to Advertising (2002)
Presentation / Conference
Bulmer, S., & Eagle, L. (2002, June). Credulous or Critical? Children’s Reactions to Advertising. Paper presented at Australia, New Zealand Marketing Academy, Melbourne, Australia