Lynne Eagle
Marketing communication implications of children's new electronic media use
Eagle, Lynne; De Bruin, Anne
Authors
Anne De Bruin
Citation
Eagle, L., & De Bruin, A. (2002, December). Marketing communication implications of children's new electronic media use. Paper presented at 7th International Conference on Corporate and Marketing Communications
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 7th International Conference on Corporate and Marketing Communications |
| Start Date | Dec 1, 2002 |
| End Date | Dec 1, 2002 |
| Publication Date | Jan 1, 2002 |
| Peer Reviewed | Peer Reviewed |
| Keywords | marketing communication, children, new electronic media |
| Publisher URL | http://www.cmc-conference.com/ |