Marketing communication implications of children's new electronic media use

Eagle, Lynne; De Bruin, Anne

Lynne Eagle

Anne De Bruin

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	7th International Conference on Corporate and Marketing Communications
Start Date	Dec 1, 2002
End Date	Dec 1, 2002
Publication Date	Jan 1, 2002
Peer Reviewed	Peer Reviewed
Keywords	marketing communication, children, new electronic media
Public URL	https://uwe-repository.worktribe.com/output/1082679
Publisher URL	http://www.cmc-conference.com/