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Marketing communication implications of children's new electronic media use

Eagle, Lynne; De Bruin, Anne

Authors

Lynne Eagle

Anne De Bruin



Citation

Eagle, L., & De Bruin, A. (2002, December). Marketing communication implications of children's new electronic media use. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum

Presentation Conference Type Conference Paper (unpublished)
Conference Name 7th International Conference on Corporate and Marketing Communications
Conference Location Antwerp, Belgum
Start Date Dec 1, 2002
End Date Dec 1, 2002
Publication Date Jan 1, 2002
Peer Reviewed Peer Reviewed
Keywords marketing communication, children, new electronic media
Public URL https://uwe-repository.worktribe.com/output/1082679
Publisher URL http://www.cmc-conference.com/


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