Lynne Eagle
Marketing communication implications of children's new electronic media use
Eagle, Lynne; De Bruin, Anne
Authors
Anne De Bruin
Citation
Eagle, L., & De Bruin, A. (2002, December). Marketing communication implications of children's new electronic media use. Paper presented at 7th International Conference on Corporate and Marketing Communications
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | 7th International Conference on Corporate and Marketing Communications |
Start Date | Dec 1, 2002 |
End Date | Dec 1, 2002 |
Publication Date | Jan 1, 2002 |
Peer Reviewed | Peer Reviewed |
Keywords | marketing communication, children, new electronic media |
Publisher URL | http://www.cmc-conference.com/ |