Anne De Bruin
Regulating the medium and the message: Parental perceptions of television advertising directed at children
De Bruin, Anne; Eagle, Lynne
Authors
Lynne Eagle
Citation
De Bruin, A., & Eagle, L. (2002, December). Regulating the medium and the message: Parental perceptions of television advertising directed at children. Paper presented at 7th International Conference on Corporate and Marketing Communications
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 7th International Conference on Corporate and Marketing Communications |
| Start Date | Dec 1, 2002 |
| End Date | Dec 1, 2002 |
| Publication Date | Jan 1, 2002 |
| Peer Reviewed | Peer Reviewed |
| Pages | 14-17 |
| ISBN | 9044112783 |
| Keywords | parent, television, advertising, children |
| Publisher URL | http://www.cmc-conference.com/ |