S. Bulmer
Credulous or Critical? Children’s Reactions to Advertising
Bulmer, S.; Eagle, Lynne
Authors
Lynne Eagle
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Australia, New Zealand Marketing Academy |
Start Date | Jun 9, 2002 |
End Date | Jun 9, 2002 |
Publication Date | Jan 1, 2002 |
Peer Reviewed | Peer Reviewed |
Keywords | credulous, critical, advertising, children |
Public URL | https://uwe-repository.worktribe.com/output/1082269 |
Publisher URL | http://www.anzmac.org/Default.aspx?page=2080 |
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