S. Bulmer
Credulous or Critical? Children’s Reactions to Advertising
Bulmer, S.; Eagle, Lynne
Authors
Lynne Eagle
Citation
Bulmer, S., & Eagle, L. (2002, June). Credulous or Critical? Children’s Reactions to Advertising. Paper presented at Australia, New Zealand Marketing Academy, Melbourne, Australia
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Australia, New Zealand Marketing Academy |
| Start Date | Jun 9, 2002 |
| End Date | Jun 9, 2002 |
| Publication Date | Jan 1, 2002 |
| Peer Reviewed | Peer Reviewed |
| Keywords | credulous, critical, advertising, children |
| Public URL | https://uwe-repository.worktribe.com/output/1082269 |
| Publisher URL | http://www.anzmac.org/Default.aspx?page=2080 |