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Credulous or Critical? Children’s Reactions to Advertising

Bulmer, S.; Eagle, Lynne


S. Bulmer

Lynne Eagle


Bulmer, S., & Eagle, L. (2002, June). Credulous or Critical? Children’s Reactions to Advertising. Paper presented at Australia, New Zealand Marketing Academy, Melbourne, Australia

Presentation Conference Type Conference Paper (unpublished)
Conference Name Australia, New Zealand Marketing Academy
Conference Location Melbourne, Australia
Start Date Jun 9, 2002
End Date Jun 9, 2002
Publication Date Jan 1, 2002
Peer Reviewed Peer Reviewed
Keywords credulous, critical, advertising, children
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