A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?

Eagle, Lynne; Chamberlain, K. C.

Lynne Eagle

K. C. Chamberlain

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	7th International Conference on Corporate and Marketing Communications
Start Date	Dec 1, 2002
End Date	Dec 1, 2002
Publication Date	Jan 1, 2002
Peer Reviewed	Peer Reviewed
Pages	223-235
ISBN	9044112783
Keywords	promotion, prescription drugs, marketing communication, doctor-patient relationships
Public URL	https://uwe-repository.worktribe.com/output/1082641
Publisher URL	http://www.cmc-conference.com/