Lynne Eagle
A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne; Chamberlain, K. C.
Authors
K. C. Chamberlain
Citation
Eagle, L., & Chamberlain, K. C. (2002, December). A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?. Paper presented at 7th International Conference on Corporate and Marketing Communications
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 7th International Conference on Corporate and Marketing Communications |
| Start Date | Dec 1, 2002 |
| End Date | Dec 1, 2002 |
| Publication Date | Jan 1, 2002 |
| Peer Reviewed | Peer Reviewed |
| Pages | 223-235 |
| ISBN | 9044112783 |
| Keywords | promotion, prescription drugs, marketing communication, doctor-patient relationships |
| Publisher URL | http://www.cmc-conference.com/ |