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Digital divides: Socio-economic considerations in marketing to children via new media

Eagle, Lynne; Bulmer, S.

Authors

Lynne Eagle

S. Bulmer



Citation

Eagle, L., & Bulmer, S. (2002, December). Digital divides: Socio-economic considerations in marketing to children via new media. Paper presented at 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia

Presentation Conference Type Conference Paper (unpublished)
Conference Name 2002 Australia and New Zealand Marketing And Communications Confrerence
Conference Location Melbourne, Australia
Start Date Dec 1, 2002
End Date Dec 1, 2002
Publication Date Jan 1, 2002
Peer Reviewed Peer Reviewed
Keywords socio-economic, marketing, children, new media
Public URL https://uwe-repository.worktribe.com/output/1082625
Publisher URL http://www.anzmac.org/Default.aspx?page=2080


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