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Implementing CRM and e-commerce: does the marketing concept provide a missing link?

Hughes, Tim

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing



Citation

Hughes, T. (2002, July). Implementing CRM and e-commerce: does the marketing concept provide a missing link?. Paper presented at Academy of Marketing Conference, Nottingham, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Nottingham, UK
Start Date Jul 1, 2002
End Date Jul 1, 2002
Publication Date Jul 1, 2002
Peer Reviewed Not Peer Reviewed
Keywords CRM, e-commerce
Public URL https://uwe-repository.worktribe.com/output/1077537
Publisher URL http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221