Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Implementing CRM and e-commerce: does the marketing concept provide a missing link?
Hughes, Tim
Authors
Citation
Hughes, T. (2002, July). Implementing CRM and e-commerce: does the marketing concept provide a missing link?. Paper presented at Academy of Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Start Date | Jul 1, 2002 |
| End Date | Jul 1, 2002 |
| Publication Date | Jul 1, 2002 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | CRM, e-commerce |
| Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 |
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