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Research Repository

Implementing CRM and e-commerce: does the marketing concept provide a missing link?

Hughes, Tim

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Start Date	Jul 1, 2002
End Date	Jul 1, 2002
Publication Date	Jul 1, 2002
Peer Reviewed	Not Peer Reviewed
Keywords	CRM, e-commerce
Public URL	https://uwe-repository.worktribe.com/output/1077537
Publisher URL	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221

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