Outputs (7)

From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters (2002)
Journal Article
Tapp, A., & Clowes, J. (2002). From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters. European Journal of Marketing, 36(11/12), 1248-1269. https://doi.org/10.1108/03090560210445164

Academically constructed segments may often fail to be implemented by practitioners. There may be a number of reasons for this, but at the heart of the matter for practitioners must be an economic reward that outweighs the incremental costs of segmen... Read More about From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters.

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference, Nottingham, UK

The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference
Tapp, A. (2002, July). The changing face of marketing academia: what can we learn from commercial market research?. Paper presented at Academy of Marketing Conference, Nottingham, London

New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference, Portugal

Future marketers: Future curriculum: Future shock? (2002)
Journal Article
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002). Future marketers: Future curriculum: Future shock?. Journal of Marketing Management, 18(5-6), 579-596. https://doi.org/10.1362/0267257022683677

Proactive or reactive marketing? The influence of the internet on direct marketing (2002)
Journal Article
Tapp, A. (2002). Proactive or reactive marketing? The influence of the internet on direct marketing. Journal of Database Marketing and Customer Strategy Management, 9(3), 238-247. https://doi.org/10.1057/palgrave.jdm.3240005

The impact of e-business on on financial services marketing and marketers (2002)
Book Chapter
Tapp, A. (2002). The impact of e-business on on financial services marketing and marketers. In B. Foss, & M. Stone (Eds.), CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page