Market segmentation in football clubs: an empirical investigation
(1999)
Presentation / Conference
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,
All Outputs (1036)
Implementing organisational change projects: Impediments and gaps (1999)
Journal Article
Cicmil, S. (1999). Implementing organisational change projects: Impediments and gaps. Strategic Change, 8(2), 119-129. https://doi.org/10.1002/%28SICI%291099-1697%28199903/04%298%3A2%3C119%3A%3AAID-JSC416%3E3.0.CO%3B2-1A ‘project’ perspective on managing change is offered to embrace a focused range of gaps and behavioural issues which determine the success or failure of change programmes. The argument evolves around contemporary strategic, managerial and behavioura... Read More about Implementing organisational change projects: Impediments and gaps.
An insight into management of organisational change projects (1999)
Journal Article
Cicmil, S. (1999). An insight into management of organisational change projects. Journal of Workplace Learning, 11(1), 5-15. https://doi.org/10.1108/13665629910250906This article offers a “project” perspective on managing change, a view that starts by recognising the aspect of organisational change implementation, and develops to embrace a focused range of gaps and behavioural issues which determine the success o... Read More about An insight into management of organisational change projects.
The inadequacy of mainstream theories of trade union behaviour (1999)
Journal Article
Fleetwood, S. (1999). The inadequacy of mainstream theories of trade union behaviour. LABOUR, 13(2), 445-480. https://doi.org/10.1111/1467-9914.00103This paper identifies four criteria used by mainstream economists of trade unions to judge the adequacy of their various theories. Three of them, however, are hardly ever satisfied. The root cause of this failure is the method adopted by mainstream e... Read More about The inadequacy of mainstream theories of trade union behaviour.
RAMP: Risk Analysis and Management for Projects (1999)
Journal Article
Greenwood, M., & Cicmil, S. (1999). RAMP: Risk Analysis and Management for Projects. Risk Management, 1(4), 63-64. https://doi.org/10.1057/palgrave.rm.8240034
Charitable giving: Towards a model of donor behaviour (1999)
Journal Article
Sargeant, A. (1999). Charitable giving: Towards a model of donor behaviour. Journal of Marketing Management, 15(4), 215-238. https://doi.org/10.1362/026725799784870351
Direct marketing (1999)
Book Chapter
Sargeant, A. (1999). Direct marketing. In K. Blois (Ed.), The Oxford Textbook of Marketing. Oxford: Oxford University Press
Marketing management for nonprofit organisations (1999)
Book
Sargeant, A. (1999). Marketing management for nonprofit organisations. Oxford: Oxford University Press
Nonprofit marketing: The defence of a discipline (Editorial) (1999)
Journal Article
Sargeant, A. (1999). Nonprofit marketing: The defence of a discipline (Editorial). International Journal of Nonprofit and Voluntary Sector Marketing, 4(1), 4-7. https://doi.org/10.1002/nvsm.52
Why do donors stop giving? (1999)
Journal Article
Sargeant, A. (1999). Why do donors stop giving?
Returns on fundraising expenditures in the voluntary sector (1999)
Journal Article
Kähler, J., Sargeant, A., & Kaehler, J. (1999). Returns on fundraising expenditures in the voluntary sector. Nonprofit Management and Leadership, 10(1), 5-19. https://doi.org/10.1002/nml.10102There has been much interest of late in the relative efficiency of various forms of fundraising activity. It is the purpose of this article to establish the typical returns that might be expected to accrue from a variety of fundraising methods. Based... Read More about Returns on fundraising expenditures in the voluntary sector.
The lifetime value of donors: Gaining insight through CHAID (1999)
Journal Article
Sargeant, A., & McKenzie, J. (1999). The lifetime value of donors: Gaining insight through CHAID
Business performance in the UK hotel sector - does it pay to be market oriented? (1999)
Journal Article
Sargeant, A., Sargeant, A., & Mohamad, M. (1999). Business performance in the UK hotel sector - does it pay to be market oriented?. Service Industries Journal, 19(3), 42-59. https://doi.org/10.1080/02642069900000029This article reports the findings of a postal survey of 200 of the UK's largest hotel groups. The results clearly indicate that many organisations have yet to achieve a market orientation and that a focus on competitors is frequently absent. Thirty-f... Read More about Business performance in the UK hotel sector - does it pay to be market oriented?.
Direct marketing communications (1999)
Book Chapter
Tapp, A. (1999). Direct marketing communications. In D. Picton, & A. Broderick (Eds.), Integrated marketing communications. FT Pitman (Pearson)
The culture of collecting: An opportunity for football clubs (1999)
Journal Article
Tapp, A., Beech, J., & Chadwick, S. (1999). The culture of collecting: An opportunity for football clubs. Journal of Database Marketing and Customer Strategy Management, 6(3), 253-266
The role of database marketing in football clubs: A case study of Coventry City F.C. (1999)
Journal Article
Tapp, A., & Clowes, J. (1999). The role of database marketing in football clubs: A case study of Coventry City F.C. Journal of Database Marketing and Customer Strategy Management, 6(4), 339-355
Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article
Tapp, A., Lindsay, G., & Sorrell, R. (1999). Towards a branding framework for cause-, funding-and need-oriented charities. Journal of Marketing Communications, 5(1), 39-50. https://doi.org/10.1080/135272699345734One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.
Advertiser risk-orientation and the opinions and practices of advertising managers (1999)
Journal Article
West, D., Miciak, A., & Sargeant, A. (1999). Advertiser risk-orientation and the opinions and practices of advertising managers. International Journal of Advertising, 18(1), 51-71
Fundraising communications: The role of experience in perceptions of media risk (1999)
Journal Article
West, D., & Sargeant, A. (1999). Fundraising communications: The role of experience in perceptions of media risk. International Journal of Nonprofit and Voluntary Sector Marketing, 4(3), 224-234. https://doi.org/10.1002/nvsm.75
Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K. (1999)
Journal Article
Sargeant, A., & Kaehler, J. (1999). Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K. Health Marketing Quarterly, 16(1), 55-77. https://doi.org/10.1300/J026v16n01_05This paper investigates whether factors previously identified in the literature are also important in the U.K. primary healthcare system. In a survey based on the SERVQUAL scale, 182 patients were personally interviewed. The analysis shows that the d... Read More about Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K..