Fundraising communications: The role of experience in perceptions of media risk

West, D.; Sargeant, Adrian

D. West

Adrian Sargeant

Journal Article Type	Article
Publication Date	Jan 1, 1999
Journal	International Journal of Nonprofit and Voluntary Sector Marketing
Print ISSN	1465-4520
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	4
Issue	3
Pages	224-234
DOI	https://doi.org/10.1002/nvsm.75
Keywords	fundraiding, communications, experience, perception, media, risk
Public URL	https://uwe-repository.worktribe.com/output/1098977
Publisher URL	http://dx.doi.org/10.1002/nvsm.75