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Direct marketing

Sargeant, Adrian

Authors

Adrian Sargeant



Contributors

K. Blois
Editor

Citation

Sargeant, A. (1999). Direct marketing. In K. Blois (Ed.), The Oxford Textbook of Marketing. Oxford: Oxford University Press

Publication Date Jan 1, 1999
Peer Reviewed Not Peer Reviewed
Book Title The Oxford Textbook of Marketing
ISBN 9780198775768
Keywords direct marketing
Public URL https://uwe-repository.worktribe.com/output/1098693
Publisher URL http://ukcatalogue.oup.com/product/9780198775768.do

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