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Direct marketing

Sargeant, Adrian

Authors

Adrian Sargeant



Contributors

K. Blois
Editor

Citation

Sargeant, A. (1999). Direct marketing. In K. Blois (Ed.), The Oxford Textbook of MarketingOxford University Press

Publication Date Jan 1, 1999
Peer Reviewed Not Peer Reviewed
Book Title The Oxford Textbook of Marketing
ISBN 9780198775768
Keywords direct marketing
Publisher URL http://ukcatalogue.oup.com/product/9780198775768.do


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