Advertiser risk-orientation and the opinions and practices of advertising managers

West, D.; Miciak, A.; Sargeant, Adrian

D. West

A. Miciak

Adrian Sargeant

Journal Article Type	Article
Publication Date	Jan 1, 1999
Journal	International Journal of Advertising
Print ISSN	0265-0487
Electronic ISSN	1759-3948
Publisher	Taylor & Francis (Routledge)
Peer Reviewed	Peer Reviewed
Volume	18
Issue	1
Pages	51-71
Keywords	advertisers, advertising campaigns, risk-taking (Psychology), advertising spending, advertising executives, industrial surveys, creative ability in business, marketing, planning, psychology, psychological aspects, confidence, personality, creative ability
Public URL	https://uwe-repository.worktribe.com/output/1098967
Publisher URL	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12132919&site=ehost-live