Adrian Sargeant
Charitable giving: Towards a model of donor behaviour
Sargeant, Adrian
Authors
Citation
Sargeant, A. (1999). Charitable giving: Towards a model of donor behaviour. Journal of Marketing Management, 15(4), 215-238. https://doi.org/10.1362/026725799784870351
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 1999 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 15 |
| Issue | 4 |
| Pages | 215-238 |
| DOI | https://doi.org/10.1362/026725799784870351 |
| Keywords | fund raising, charities, nonprofit organizations, marketing, charitable giving, fund raisers, charitable uses, trusts, foundations, marketing strategy, Great Britain, grantmaking foundations, other grantmaking and giving services, other social advocacy or |
| Public URL | https://uwe-repository.worktribe.com/output/1098687 |
| Publisher URL | http://dx.doi.org/10.1362/026725799784870351 |
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