Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns
Working Paper
Hawkins, J., Eagle, L., & Martin, I. R. (2004). Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Massey, New Zealand
Outputs (2533)
The impact of gray marketing and parallel importing on brand equity and brand value
Working Paper
Kitchen, P. J., Eagle, L., Rose, L. C., & Moyle, B. J. (2003). The impact of gray marketing and parallel importing on brand equity and brand value. Hull, UK
Tax on advertising: A legitimate revenue generator or a punitive measure?
Working Paper
Allen, L., Eagle, L., & Rose, L. C. (2001). Tax on advertising: A legitimate revenue generator or a punitive measure?. Massey, New Zealand
Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience
Working Paper
Eagle, L. (2001). Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience. Massey, New Zealand
Direct to the consumer promotion of prescription drugs: Challenging doctor-patient relationships?
Working Paper
Eagle, L. (2001). Direct to the consumer promotion of prescription drugs: Challenging doctor-patient relationships?. Massey, New Zealand
The role of OTC medication in health management. Safety, effectiveness and side effects
Working Paper
Eagle, L., & Chamberlain, K. C. (2001). The role of OTC medication in health management. Safety, effectiveness and side effects. Massey, New Zealand
Globalization, integration and gray marketing: Marketing communications in New Zealand
Working Paper
Kitchen, P. J., & Eagle, L. (2001). Globalization, integration and gray marketing: Marketing communications in New Zealand. Massey, New Zealand
Globalisation and tertiary education markets: An initial analysis
Working Paper
Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M., & Thomas, M. (2001). Globalisation and tertiary education markets: An initial analysis. Massey, New Zealand
Advertising restrictions: Protection of the young and vulnerable?
Working Paper
Eagle, L., & Bruin, A. D. (2000). Advertising restrictions: Protection of the young and vulnerable?. Massey, New Zealand
Beyond children directed TV advertising: Violence, values and the electronic media environment
Working Paper
Eagle, L., De Bruin, A., & Bulmer, S. (2000). Beyond children directed TV advertising: Violence, values and the electronic media environment. Massey, New Zealand