Reacting to reactance and rebounding "Boomerang Effects":  Implications for public health intervention campaigns

Hawkins, J.C; Eagle, Lynne; Martin, I. R.

J.C Hawkins

Lynne Eagle

I. R. Martin

Working Paper Type	Working Paper
Publication Date	Jan 1, 2004
Peer Reviewed	Peer Reviewed
Keywords	Boomerang Effects, public health intervention, campaigns
Public URL	https://uwe-repository.worktribe.com/output/1065000
Publisher URL	http://www.massey.ac.nz/massey/home.cfm