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The impact of gray marketing and parallel importing on brand equity and brand value

Kitchen, Philip J; Eagle, Lynne; Rose, L. C.; Moyle, B. J.

Authors

Philip J Kitchen

Lynne Eagle

L. C. Rose

B. J. Moyle



Citation

Kitchen, P. J., Eagle, L., Rose, L. C., & Moyle, B. J. (2003). The impact of gray marketing and parallel importing on brand equity and brand value. Hull, UK

Publication Date Jan 1, 2003
Peer Reviewed Peer Reviewed
Keywords gray marketing, parallel importing, brand equity, brand value
Public URL https://uwe-repository.worktribe.com/output/1073681
Publisher URL http://www2.hull.ac.uk/hubs/pdf/memorandum38.pdf


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