Philip J Kitchen
Globalization, integration and gray marketing: Marketing communications in New Zealand
Kitchen, Philip J; Eagle, Lynne
Authors
Lynne Eagle
| Working Paper Type | Working Paper |
|---|---|
| Publication Date | Jan 1, 2001 |
| Peer Reviewed | Peer Reviewed |
| Keywords | globalization, integration, gray marketing, marketing communications, New Zealand |
| Public URL | https://uwe-repository.worktribe.com/output/1091358 |
| Publisher URL | http://www.massey.ac.nz/ |
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