Inside the empty raincoat: Towards a globalized communication strategy
Working Paper
Eagle, L., & Kitchen, P. J. (2000). Inside the empty raincoat: Towards a globalized communication strategy. Massey, New Zealand
Outputs (2533)
Approbation and apprehension
Working Paper
McDonald, R. C., & Eagle, L. (2000). Approbation and apprehension. Massey, New Zealand
Implications of globalization on customer relationship management
Working Paper
McDonald, R. C., & Eagle, L. (2000). Implications of globalization on customer relationship management. Massey, New Zealand
Spatial competition and store location in shopping centres
Working Paper
Carter, C. C., Haloupek, W. J., & Eagle, L. (1999). Spatial competition and store location in shopping centres. Massey, New Zealand
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
Working Paper
Eagle, L. (1999). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Massey, New Zealand
Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions
Thesis
Eagle, L. (1999). Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions. (Thesis). University of Auckland. Retrieved from https://uwe-repository.worktribe.com/output/1098020
IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion
Working Paper
Eagle, L. (1999). IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Massey, New ZealandThe concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion.
Advertising effectiveness measurement: A review of industry research practice
Working Paper
Eagle, L., Hyde, K. F., & Kitchen, P. J. (1998). Advertising effectiveness measurement: A review of industry research practice. Massey, New Zealand
Boomtown Fair Chapter 11, Environmentally responsible behaviour and intentions
Report
Mackay, C., Little, E., & Crossley, H. (2020). Boomtown Fair Chapter 11, Environmentally responsible behaviour and intentions. Boomtown Fair
The unorganised worker: problems at work, routes to support and views on representation. The unrepresented worker survey 2004: Working Paper 2. Review of theoretical and methodological issues
Working Paper
Pollert, A. (2005). The unorganised worker: problems at work, routes to support and views on representation. The unrepresented worker survey 2004: Working Paper 2. Review of theoretical and methodological issues. BristolThis is the second working paper from a project that explored the experience of problems at work and sources of support and advice of non-unionised workers in Britain. It explored ‘concerns’ at work – what these were, how they were perceived, whether... Read More about The unorganised worker: problems at work, routes to support and views on representation. The unrepresented worker survey 2004: Working Paper 2. Review of theoretical and methodological issues.