R. C. McDonald
Implications of globalization on customer relationship management
McDonald, R. C.; Eagle, Lynne
Authors
Lynne Eagle
Citation
McDonald, R. C., & Eagle, L. (2000). Implications of globalization on customer relationship management. Massey, New Zealand
| Publication Date | Jan 1, 2000 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Keywords | globalization, customer, relationship management |
| Public URL | https://uwe-repository.worktribe.com/output/1095692 |
| Publisher URL | http://www.massey.ac.nz/ |
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