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Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience

Eagle, Lynne

Authors

Lynne Eagle



Working Paper Type Working Paper
Publication Date Jan 1, 2001
Peer Reviewed Peer Reviewed
Keywords direct to the consumer, promotion, prescription drugs, New Zealand
Public URL https://uwe-repository.worktribe.com/output/1090950
Publisher URL http://www.massey.ac.nz/



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