Student resistance to ICT in education
(2002)
Presentation / Conference
Hunt, L. M., Eagle, L., & Thomas, M. T. (2002, December). Student resistance to ICT in education. Paper presented at International Conference on Computers in Education, Aukland, New Zealand
Outputs (51)
From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters (2002)
Journal Article
Tapp, A., & Clowes, J. (2002). From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters. European Journal of Marketing, 36(11/12), 1248-1269. https://doi.org/10.1108/03090560210445164Academically constructed segments may often fail to be implemented by practitioners. There may be a number of reasons for this, but at the heart of the matter for practitioners must be an economic reward that outweighs the incremental costs of segmen... Read More about From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters.
Formal strategic planning: The key to effective business process management? (2002)
Journal Article
O’Regan, N., & Ghobadian, A. (2002). Formal strategic planning: The key to effective business process management?. Business Process Management Journal, 8(5), 416-429. https://doi.org/10.1108/14637150210449102The literature contends that the lack of strategic business planning is a major drawback in the implementation of business process initiatives such as total quality management. In addition, it is evident that strategic planning firms achieve better p... Read More about Formal strategic planning: The key to effective business process management?.
Matching marketing education and information technology to teaching/learning outcomes (2002)
Presentation / Conference
Eagle, L., & Hunt, L. M. (2002, December). Matching marketing education and information technology to teaching/learning outcomes. Paper presented at 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia
Marketing communication implications of children's new electronic media use (2002)
Presentation / Conference
Eagle, L., & De Bruin, A. (2002, December). Marketing communication implications of children's new electronic media use. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? (2002)
Presentation / Conference
Eagle, L., & Chamberlain, K. C. (2002, December). A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
Digital divides: Socio-economic considerations in marketing to children via new media (2002)
Presentation / Conference
Eagle, L., & Bulmer, S. (2002, December). Digital divides: Socio-economic considerations in marketing to children via new media. Paper presented at 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia
Regulating the medium and the message: Parental perceptions of television advertising directed at children (2002)
Presentation / Conference
De Bruin, A., & Eagle, L. (2002, December). Regulating the medium and the message: Parental perceptions of television advertising directed at children. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
Marketing principles in the application of e-commerce (2002)
Journal Article
Hughes, T. (2002). Marketing principles in the application of e-commerce. Qualitative Market Research: An International Journal, 5(4), 252-260. https://doi.org/10.1108/13522750210443209E-commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been develope... Read More about Marketing principles in the application of e-commerce.
A state of insecurity: Temporary work in the public service (2002)
Journal Article
Conley, H. (2002). A state of insecurity: Temporary work in the public service. Work, Employment and Society, 16(4), 725-737. https://doi.org/10.1177/095001702321587442