New process technologies: barriers to adoption in small firms
(2003)
Journal Article
Ghobadian, A., Mole, K., & O'Regan, N. (2003). New process technologies: barriers to adoption in small firms. International Journal of Manufacturing Technology and Management, 5(5/6), 549-562
Outputs (51)
Advertising in mature markets (2003)
Report
Eagle, L., Rose, L. C., & Kitchen, P. J. (2003). Advertising in mature markets
Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values (2003)
Journal Article
Eagle, L., Kitchen, P. J., Rose, L. C., & Moyle, B. M. (2003). Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37(10), 1332-1349. https://doi.org/10.1108/03090560310487130
DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers (2003)
Report
Eagle, L., & Chamberlain, K. C. (2003). DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers
Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers (2003)
Report
Eagle, L., & Chamberlain, K. C. (2003). Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers
The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications (2003)
Report
Eagle, L., Bulmer, S., & Hawkins, J. (2003). The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications
The rhetoric and reality of marketing in New Zealand (2003)
Book Chapter
Eagle, L. (2003). The rhetoric and reality of marketing in New Zealand. In P. J. Kitchen (Ed.), Marketing: Rhetoric or Reality? An International Managerial Approach. Basingstoke: Palgrave Macmillan
Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. (2003)
Journal Article
Eagle, L. (2003). Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. Journal of Marketing Communications, 9(3), 193-194. https://doi.org/10.1080/1352726032000094736
Cuisine magazine – Effective use of a small promotional budget (2003)
Book Chapter
Eagle, L. (2003). Cuisine magazine – Effective use of a small promotional budget. In C. Neal, P. G. Quester, & D. Hawkins (Eds.), Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill
Leading and managing at the boundary: Perspectives created by joined up working (2003)
Journal Article
Broussine, M. (2003). Leading and managing at the boundary: Perspectives created by joined up working. Local Government Studies, 29(3), 128-138. https://doi.org/10.1080/03003930308559383Based on a process of action inquiry, this article reflects on the capacities that chief executives need in order to engage effectively with 'joined-up' working. It begins by examining the paradoxical feelings that chief executives can hold about the... Read More about Leading and managing at the boundary: Perspectives created by joined up working.