Lynne Eagle
The rhetoric and reality of marketing in New Zealand
Eagle, Lynne
Authors
Contributors
Philip J Kitchen
Editor
Citation
Eagle, L. (2003). The rhetoric and reality of marketing in New Zealand. In P. J. Kitchen (Ed.), Marketing: Rhetoric or Reality? An International Managerial ApproachPalgrave Macmillan
| Publication Date | Jan 1, 2003 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | Marketing: Rhetoric or Reality? An International Managerial Approach |
| Keywords | marketing, New Zealand |