Lynne Eagle
Cuisine magazine – Effective use of a small promotional budget
Eagle, Lynne
Authors
Contributors
C. Neal
Editor
P. G. Quester
Editor
D. Hawkins
Editor
Citation
Eagle, L. (2003). Cuisine magazine – Effective use of a small promotional budget. In C. Neal, P. G. Quester, & D. Hawkins (Eds.), Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill
| Publication Date | Jan 1, 2003 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | Consumer Behaviour in Australia and New Zealand |
| Keywords | promotion, budget, consumer behaviour, Australia, New Zealand |