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Cuisine magazine – Effective use of a small promotional budget

Eagle, Lynne

Authors

Lynne Eagle



Contributors

C. Neal
Editor

P. G. Quester
Editor

D. Hawkins
Editor

Citation

Eagle, L. (2003). Cuisine magazine – Effective use of a small promotional budget. In C. Neal, P. G. Quester, & D. Hawkins (Eds.), Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill

Publication Date Jan 1, 2003
Peer Reviewed Peer Reviewed
Book Title Consumer Behaviour in Australia and New Zealand
Keywords promotion, budget, consumer behaviour, Australia, New Zealand
Public URL https://uwe-repository.worktribe.com/output/1072943


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