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All Outputs (3739)

Consumer behaviour (Case study) (2005)
Book Chapter
Eagle, L. (2005). Consumer behaviour (Case study). In J. Summers, & M. Gardner (Eds.), Essentials of Marketing. Melbourne: Thompson Learning

Personal selling (2005)
Book Chapter
Eagle, L. (2005). Personal selling. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader in Marketing Communications. London: Routledge

Sponsorship (2005)
Book Chapter
Eagle, L. (2005). Sponsorship. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader In Marketing Communications. London: Routledge

Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication (2005)
Book Chapter
Eagle, L., Bulmer, S., & Blair, R. (2005). Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In I. Papaslomou (Ed.), Proceedings of the 10th International Conference on Corporate and Marketing Communication (209-225). International corporate marketing communication association

Politics and the provincial town: Bristol, 1451-1471 (2005)
Book Chapter
Fleming, P. (2005). Politics and the provincial town: Bristol, 1451-1471. In P. Fleming, & K. Dockray (Eds.), People, Places and Perspectives: Essays on Later Medieval and Early Tudor England in Honour of Ralph A. Griffiths (79-114). Nonsuch

Re-situating Grant Allen: Writing, radicalism and modernity (2005)
Book Chapter
Greenslade, W., & Rodgers, T. (2005). Re-situating Grant Allen: Writing, radicalism and modernity. In W. Greenslade, & T. Rodgers (Eds.), Grant Allen: Literature and Cultural Politics at the Fin de Siecle (1-22). Ashgate

This 10,000-word introductory chapter is the first essay in the collection Grant Allen: Literature and Cultural Politics at the Fin de Siècle, edited by William Greenslade and Terence Rodgers. It seeks to place Grant Allen's polymathic achievement -... Read More about Re-situating Grant Allen: Writing, radicalism and modernity.

Albert Steiner and international mountain photography (2005)
Book Chapter
Hammond, A. (2005). Albert Steiner and international mountain photography. In H. V. P. Pfrunder, & B. Strutzer (Eds.), Albert Steiner: Das Photographische Werk, (97-103). Benteli Verlags, Wabern/Bern (Switzerland)

Chapter in book funded by Banca del Gottardo, Pro Helvetia. Building on Hammond's research into photography of the mountain landscape, this work explores in detail the international context of the Swiss photographer, Albert Steiner, in a contributio... Read More about Albert Steiner and international mountain photography.

Altered body image (2005)
Book Chapter
Harcourt, D., & Rumsey, N. (2005). Altered body image. In N. Kearney, & A. Richardson (Eds.), Nursing Patients with Cancer: Principles and Practice (701-716). Elsevier

Memetic evolutionary algorithms (2005)
Book Chapter
Hart, W., Krasnogor, N., & Smith, J. (2005). Memetic evolutionary algorithms. In W. Hart, N. Krasnogor, & J. Smith (Eds.), Recent Advances in Memetic Algorithms (3-30). Berlin, Heidelberg, New York: Springer

Dangerous metaphors: Meaning in immersive media (2005)
Book Chapter
Lister, M. (2005). Dangerous metaphors: Meaning in immersive media. In J. Furby, & K. Randell (Eds.), Screen Methods: Comparative Readings in Film Studies (38-47). Wallflower Press

Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? (2005)
Book Chapter
Lloyd, J. (2005). Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?. In W. Wymer, & J. Lees-Marshment (Eds.), Current Issues in Political Marketing. Haworth Press Inc

Over recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models. This paper focuses upon issues surro... Read More about Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?.

Vers un mouvement social européen? (2005)
Book Chapter
Mathers, A. (2005). Vers un mouvement social européen?. In P. Di Borgo (Ed.), Vues de l’Europe d’en Bas’. Paris: L'Harmattan

Which pill when (2005)
Book Chapter
Mawle, R., & McGinley, C. (2005). Which pill when. In J. Myerson (Ed.), Include. Helen Hamlyn Research Centre

Business boycotts and the partition of Ireland (2005)
Book Chapter
Ollerenshaw, P. (2005). Business boycotts and the partition of Ireland. In B. Collins, P. Ollerenshaw, & T. Parkhill (Eds.), Industry, Trade and People in Ireland, 1650-1950: Essays in Honour of W.H.Crawford (205-227). Belfast: Ulster Historical Foundation