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Personal selling

Eagle, Lynne

Authors

Lynne Eagle



Contributors

Philip J Kitchen
Editor

Patrick De Pelsmacker
Editor

Lynne Eagle lynne.eagle@uwe.ac.uk
Editor

D. E. Schultz
Editor

Citation

Eagle, L. (2005). Personal selling. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader in Marketing CommunicationsRoutledge

Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
Book Title A Reader in Marketing Communications
ISBN 9780415356497
Keywords Personal selling
Publisher URL http://www.routledge.com/books/details/9780415356497/




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