Lynne Eagle
Personal selling
Eagle, Lynne
Authors
Contributors
Philip J Kitchen
Editor
Patrick De Pelsmacker
Editor
Lynne Eagle lynne.eagle@uwe.ac.uk
Editor
D. E. Schultz
Editor
Citation
Eagle, L. (2005). Personal selling. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader in Marketing Communications. London: Routledge
| Publication Date | Jan 1, 2005 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | A Reader in Marketing Communications |
| ISBN | 9780415356497 |
| Keywords | Personal selling |
| Public URL | https://uwe-repository.worktribe.com/output/1054717 |
| Publisher URL | http://www.routledge.com/books/details/9780415356497/ |
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