Lynne Eagle
Sponsorship
Eagle, Lynne
Authors
Contributors
Philip J Kitchen
Editor
Patrick De Pelsmacker
Editor
Lynne Eagle lynne.eagle@uwe.ac.uk
Editor
D. E. Schultz
Editor
Citation
Eagle, L. (2005). Sponsorship. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader In Marketing CommunicationsRoutledge
| Publication Date | Jan 1, 2005 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | A Reader In Marketing Communications |
| ISBN | 9780415356497 |
| Keywords | sponsorship, marketing communications |
| Publisher URL | http://www.routledge.com/books/details/9780415356497/ |