How social shopping retains customers? Capturing the essence of website quality and relationship quality
(2018)
Journal Article
Hsu, C. L., Chen, M. C., & Kumar, V. (2018). How social shopping retains customers? Capturing the essence of website quality and relationship quality. Total Quality Management and Business Excellence, 29(1-2), 161-184. https://doi.org/10.1080/14783363.2016.1171706
© 2016 Informa UK Limited, trading as Taylor and Francis Group. Social shopping as a result of the advancement of social media applications isincreasing considerably in e-commerce. As a consequence of the multifaceted phenomenon of social shopping, w... Read More about How social shopping retains customers? Capturing the essence of website quality and relationship quality.