Service-dominant logic as a framework for exploring research utilization

Hughes, Tim; Vafeas, Mario

Abstract

© The Author(s) 2018. This article links service-dominant (S-D) logic to the call for better theoretical frameworks to understand research utilization in business and management. It contributes to explaining what happens in cocreating knowledge between researchers and research users and also contributes to the development of midrange theory on S-D logic. A framework is utilized, based on Vargo and Lusch’s (2016) update on S-D logic. To demonstrate application, the framework is applied to an example of the authors’ research on marketing agencies and their clients. Implications for theory and academic practice and policy are put forward. The S-D logic framework is not tied to any particular research method or way of working and has benefits in being applicable to marketing research and across the wider field of business and management. The idea of resource enhancement is put forward as a learning process in explaining what happens to the actors’ resources in the course of resource integration.

Citation

Hughes, T., & Vafeas, M. (2018). Service-dominant logic as a framework for exploring research utilization. Marketing Theory, 18(4), 451-472. https://doi.org/10.1177/1470593118764019

• Journal Article Type: Article
• Acceptance Date: Jan 18, 2018
• Online Publication Date: Mar 21, 2018
• Publication Date: Dec 1, 2018
• Deposit Date: Jan 18, 2018
• Publicly Available Date: Feb 5, 2018
• Journal: Marketing Theory
• Print ISSN: 1470-5931
• Electronic ISSN: 1741-301X
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 18
• Issue: 4
• Pages: 451-472
• DOI: https://doi.org/10.1177/1470593118764019
• Keywords: service-dominant logic, resource integration, value propositions, modes of knowledge creation, institutional logics, service eco-systems
• Public URL: https://uwe-repository.worktribe.com/output/874576
• Publisher URL: https://doi.org/10.1177/1470593118764019
• Additional Information: Additional Information : Reprinted by permission of SAGE Publications