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Service-dominant logic as a framework for exploring research utilization

Hughes, Tim; Vafeas, Mario

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Mario Vafeas Mario.Vafeas@uwe.ac.uk
Associate Professor in Applied Marketing



Abstract

© The Author(s) 2018. This article links service-dominant (S-D) logic to the call for better theoretical frameworks to understand research utilization in business and management. It contributes to explaining what happens in cocreating knowledge between researchers and research users and also contributes to the development of midrange theory on S-D logic. A framework is utilized, based on Vargo and Lusch’s (2016) update on S-D logic. To demonstrate application, the framework is applied to an example of the authors’ research on marketing agencies and their clients. Implications for theory and academic practice and policy are put forward. The S-D logic framework is not tied to any particular research method or way of working and has benefits in being applicable to marketing research and across the wider field of business and management. The idea of resource enhancement is put forward as a learning process in explaining what happens to the actors’ resources in the course of resource integration.

Journal Article Type Article
Publication Date Dec 1, 2018
Journal Marketing Theory
Print ISSN 1470-5931
Electronic ISSN 1741-301X
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 18
Issue 4
Pages 451-472
APA6 Citation Hughes, T., & Vafeas, M. (2018). Service-dominant logic as a framework for exploring research utilization. Marketing Theory, 18(4), 451-472. https://doi.org/10.1177/1470593118764019
DOI https://doi.org/10.1177/1470593118764019
Keywords service-dominant logic, resource integration, value propositions, modes of knowledge creation, institutional logics, service eco-systems
Publisher URL https://doi.org/10.1177/1470593118764019
Additional Information Additional Information : Reprinted by permission of SAGE Publications

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