Skip to main content

Research Repository

Advanced Search

Service-dominant logic as a framework for exploring research utilization

Hughes, Tim; Vafeas, Mario

Service-dominant logic as a framework for exploring research utilization Thumbnail


Tim Hughes
Professor in Applied Marketing

Profile Image

Mario Vafeas
Professor in Applied Marketing


© The Author(s) 2018. This article links service-dominant (S-D) logic to the call for better theoretical frameworks to understand research utilization in business and management. It contributes to explaining what happens in cocreating knowledge between researchers and research users and also contributes to the development of midrange theory on S-D logic. A framework is utilized, based on Vargo and Lusch’s (2016) update on S-D logic. To demonstrate application, the framework is applied to an example of the authors’ research on marketing agencies and their clients. Implications for theory and academic practice and policy are put forward. The S-D logic framework is not tied to any particular research method or way of working and has benefits in being applicable to marketing research and across the wider field of business and management. The idea of resource enhancement is put forward as a learning process in explaining what happens to the actors’ resources in the course of resource integration.


Hughes, T., & Vafeas, M. (2018). Service-dominant logic as a framework for exploring research utilization. Marketing Theory, 18(4), 451-472.

Journal Article Type Article
Acceptance Date Jan 18, 2018
Online Publication Date Mar 21, 2018
Publication Date Dec 1, 2018
Deposit Date Jan 18, 2018
Publicly Available Date Feb 5, 2018
Journal Marketing Theory
Print ISSN 1470-5931
Electronic ISSN 1741-301X
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 18
Issue 4
Pages 451-472
Keywords service-dominant logic, resource integration, value propositions, modes of knowledge creation, institutional logics, service eco-systems
Public URL
Publisher URL
Additional Information Additional Information : Reprinted by permission of SAGE Publications


You might also like

Downloadable Citations