Digital business models: Taxonomy and future research avenues
Vendrell-Herrero, Ferran; Parry, Glenn; Bustinza, Oscar F.; de Oliveira Gomes, Victor Emmanuel
Glenn Parry Glenn.Parry@uwe.ac.uk
Academic Associate Lecturer - BAM
Oscar F. Bustinza
Victor Emmanuel de Oliveira Gomes
The implementation and suitability of digital business models depend largely on the resources of incumbent firms and new entrants and on the firm positioning in the supply chain. The taxonomy developed in this article considers both levels of analysis.
The effect of digital business model is context specific and hence insights from a wide range of industries are included here; among them retailing, manufacturing, internet, health and television broadcasting.
The maximization of revenues through customer engagement and the reduction of costs are often the main drivers of digital business models. Contributions provide useful methodological insights into implementation of digital business models.
The integrative taxonomy framework developed in this article reveals important unresolved questions that represent potential new avenues for future research.
|Journal Article Type||Article|
|Publication Date||Jan 1, 2018|
|Journal||Strategic Change: Briefings in Entrepreneurial Finance|
|Peer Reviewed||Peer Reviewed|
|Institution Citation||Vendrell-Herrero, F., Parry, G., Bustinza, O. F., & de Oliveira Gomes, V. E. (2018). Digital business models: Taxonomy and future research avenues. Strategic Change, 27(2), 87-90. https://doi.org/10.1002/jsc.2183|
|Keywords||digital business models, digitalization, servitization, business models taxonomy|
|Additional Information||Additional Information : This is the pre-peer reviewed version of the following article: Vendrell-Herrero, F., Parry, G., Bustinza, O. F. and de oliveira gomes, v. e. (2018) Digital business models: Taxonomy and future research avenues. Strategic Change: Briefings in Entrepreneurial Finance, 27 (2). pp. 87-90, which has been published in final form at https://doi.org/10.1002/jsc.2183. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.|
This file is under embargo due to copyright reasons.
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