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Digital business models: Taxonomy and future research avenues

Vendrell-Herrero, Ferran; Parry, Glenn; Bustinza, Oscar F.; de Oliveira Gomes, Victor Emmanuel

Authors

Ferran Vendrell-Herrero

Glenn Parry Glenn.Parry@uwe.ac.uk
Academic Associate Lecturer - BAM

Oscar F. Bustinza

Victor Emmanuel de Oliveira Gomes



Abstract

The implementation and suitability of digital business models depend largely on the resources of incumbent firms and new entrants and on the firm positioning in the supply chain. The taxonomy developed in this article considers both levels of analysis.
The effect of digital business model is context specific and hence insights from a wide range of industries are included here; among them retailing, manufacturing, internet, health and television broadcasting.
The maximization of revenues through customer engagement and the reduction of costs are often the main drivers of digital business models. Contributions provide useful methodological insights into implementation of digital business models.
The integrative taxonomy framework developed in this article reveals important unresolved questions that represent potential new avenues for future research.

Journal Article Type Article
Publication Date Jan 1, 2018
Journal Strategic Change: Briefings in Entrepreneurial Finance
Print ISSN 1099-1697
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 27
Issue 2
Pages 87-90
Institution Citation Vendrell-Herrero, F., Parry, G., Bustinza, O. F., & de Oliveira Gomes, V. E. (2018). Digital business models: Taxonomy and future research avenues. Strategic Change, 27(2), 87-90. https://doi.org/10.1002/jsc.2183
DOI https://doi.org/10.1002/jsc.2183
Keywords digital business models, digitalization, servitization, business models taxonomy
Publisher URL https://doi.org/10.1002/jsc.2183
Additional Information Additional Information : This is the pre-peer reviewed version of the following article: Vendrell-Herrero, F., Parry, G., Bustinza, O. F. and de oliveira gomes, v. e. (2018) Digital business models: Taxonomy and future research avenues. Strategic Change: Briefings in Entrepreneurial Finance, 27 (2). pp. 87-90, which has been published in final form at https://doi.org/10.1002/jsc.2183. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.