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Digital business models: Taxonomy and future research avenues

Vendrell-Herrero, Ferran; Parry, Glenn; Bustinza, Oscar F.; Gomes, Emanuel

Authors

Ferran Vendrell-Herrero

Glenn Parry Glenn.Parry@uwe.ac.uk
Associate Lecturer - BAM

Oscar F. Bustinza

Emanuel Gomes



Abstract

© 2018 John Wiley & Sons, Ltd. Digital technologies reshape the competitive landscape as firms develop new means of value creation, delivery, and capture. The implementation and suitability of digital business models depend largely on the resources of incumbent firms and new entrants and on the firm positioning in the supply chain. The effect of digital business models is context specific and hence insights from a wide range of industries are included here; among them retailing, manufacturing, Internet, health, and television broadcasting. The maximization of revenues through customer engagement and the reduction of costs are often the main drivers for digital business model adoption.

Citation

Vendrell-Herrero, F., Parry, G., Bustinza, O. F., & Gomes, E. (2018). Digital business models: Taxonomy and future research avenues. Strategic Change, 27(2), 87-90. https://doi.org/10.1002/jsc.2183

Journal Article Type Article
Acceptance Date Jul 15, 2017
Publication Date Mar 1, 2018
Deposit Date Jul 24, 2017
Publicly Available Date Mar 28, 2024
Journal Strategic Change
Print ISSN 1099-1697
Electronic ISSN 1099-1697
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 27
Issue 2
Pages 87-90
DOI https://doi.org/10.1002/jsc.2183
Keywords digital business models, digitalization, servitization, business models taxonomy
Public URL https://uwe-repository.worktribe.com/output/876269
Publisher URL https://doi.org/10.1002/jsc.2183
Additional Information Additional Information : This is the pre-peer reviewed version of the following article: Vendrell-Herrero, F., Parry, G., Bustinza, O. F. and de oliveira gomes, v. e. (2018) Digital business models: Taxonomy and future research avenues. Strategic Change: Briefings in Entrepreneurial Finance, 27 (2). pp. 87-90, which has been published in final form at https://doi.org/10.1002/jsc.2183. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

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