Digital business models: Taxonomy and future research avenues

Vendrell-Herrero, Ferran; Parry, Glenn; Bustinza, Oscar F.; Gomes, Emanuel

Abstract

© 2018 John Wiley & Sons, Ltd. Digital technologies reshape the competitive landscape as firms develop new means of value creation, delivery, and capture. The implementation and suitability of digital business models depend largely on the resources of incumbent firms and new entrants and on the firm positioning in the supply chain. The effect of digital business models is context specific and hence insights from a wide range of industries are included here; among them retailing, manufacturing, Internet, health, and television broadcasting. The maximization of revenues through customer engagement and the reduction of costs are often the main drivers for digital business model adoption.

• Journal Article Type: Article
• Acceptance Date: Jul 15, 2017
• Publication Date: Mar 1, 2018
• Deposit Date: Jul 24, 2017
• Publicly Available Date: Jun 2, 2019
• Journal: Strategic Change
• Print ISSN: 1099-1697
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 27
• Issue: 2
• Pages: 87-90
• DOI: https://doi.org/10.1002/jsc.2183
• Keywords: digital business models, digitalization, servitization, business models taxonomy
• Public URL: https://uwe-repository.worktribe.com/output/876269
• Publisher URL: https://doi.org/10.1002/jsc.2183
• Additional Information: Additional Information : This is the pre-peer reviewed version of the following article: Vendrell-Herrero, F., Parry, G., Bustinza, O. F. and de oliveira gomes, v. e. (2018) Digital business models: Taxonomy and future research avenues. Strategic Change: Briefings in Entrepreneurial Finance, 27 (2). pp. 87-90, which has been published in final form at https://doi.org/10.1002/jsc.2183. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
• Contract Date: Jul 24, 2017