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Towards digital transformation: Lessons learned from traditional organizations

Loonam, John; Eaves, Sally; Kumar, Vikas; Parry, Glenn


John Loonam

Sally Eaves


© 2018 John Wiley & Sons, Ltd. Digitally enabled organizations are supported by new information and communication technologies, referred to as digital technologies, which increasingly promise enormous opportunities for growth. The study reviews 10 case studies from the literature and analysis the approaches these organizations have taken to successfully implement digital technologies. The findings reveal a conceptual framework that seeks to support management in understanding the actions required to implement digital transformation.


Loonam, J., Eaves, S., Kumar, V., & Parry, G. (2018). Towards digital transformation: Lessons learned from traditional organizations. Strategic Change, 27(2), 101-109.

Journal Article Type Article
Acceptance Date Jul 15, 2017
Publication Date Mar 1, 2018
Deposit Date Jul 24, 2017
Publicly Available Date Jun 2, 2019
Journal Strategic Change
Print ISSN 1099-1697
Electronic ISSN 1099-1697
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 27
Issue 2
Pages 101-109
Keywords digital business model, transformation
Public URL
Publisher URL
Additional Information Additional Information : This is the pre-peer reviewed version of the following article: loonam, j., Eaves, S., Kumar, V. and Parry, G. (2018) Towards digital transformation: Lessons learned from traditional organisations. Strategic Change: Briefings in Entrepreneurial Finance, 27 (2). pp. 101-109, which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.


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