© 2018 John Wiley & Sons, Ltd. There is a market for successful distribution of television content using a Windowing strategy. This article investigates if a strategy where content is made available to consumers through different channels over time, a “Windowing” business models, is appropriate for releasing television programs. By initially exposing consumers to a controlled quantity of free content greater value can be captured at later stages as 55% of these consumers are 13–20% more likely to become paying subscribers.
Parry, G., Pogrebna, G., & Vendrell-Herrero, F. (2018). Windowing television content: Lessons for digital business models. Strategic Change, 27(2), 151-160. https://doi.org/10.1002/jsc.2190