Trust in charities' work is built on a firm foundation
(2005)
Journal Article
Sargeant, A. (2005). Trust in charities' work is built on a firm foundation
All Outputs (25)
Double trouble is on the horizon for the sector (2005)
Journal Article
Sargeant, A. (2005). Double trouble is on the horizon for the sector
The continuing relevance of the communist manifesto (2005)
Journal Article
Fleetwood, S. (2005). The continuing relevance of the communist manifesto. Critique, 32(1), 211-220. https://doi.org/10.1080/03017600508413483
Index markers (2005)
Journal Article
Sargeant, A. (2005). Index markers
Now we know commitment does drive loyalty (2005)
Journal Article
Sargeant, A. (2005). Now we know commitment does drive loyalty
Online giving: What lessons can we learn? (2005)
Journal Article
Sargeant, A. (2005). Online giving: What lessons can we learn?
Ritzer's McDonaldization and applied qualitative marketing research (2005)
Journal Article
Nancarrow, C., Vir, J., & Barker, A. (2005). Ritzer's McDonaldization and applied qualitative marketing research. Qualitative Market Research: An International Journal, 8(3), 296-311. https://doi.org/10.1108/13522750510603352Purpose – The purpose is to examine the insights gained from applying Ritzer's thesis of McDonaldization to international qualitative marketing research, in particular the four pillars of McDonaldization: efficiency, calculability, predictability, an... Read More about Ritzer's McDonaldization and applied qualitative marketing research.
Green consumption or sustainable lifestyles? Identifying the sustainable consumer (2005)
Journal Article
Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481-504. https://doi.org/10.1016/j.futures.2004.10.016This paper examines green consumption in the context of an increasing focus on sustainable lifestyles. The authors argue that green buying must be seen in the context of wider debates surrounding the development of sustainable ways of living that inc... Read More about Green consumption or sustainable lifestyles? Identifying the sustainable consumer.
Index linked (2005)
Journal Article
Sargeant, A. (2005). Index linked
Product, process and place: An examination of food marketing and labelling schemes in Europe and North America (2005)
Journal Article
Kneafsey, M., Maye, D., Morris, C., Buller, H., & Ilbery, B. (2005). Product, process and place: An examination of food marketing and labelling schemes in Europe and North America. European Urban and Regional Studies, 12(2), 116-132. https://doi.org/10.1177/0969776405048499Considerable academic interest now revolves around the recomposition of specific (or 'alternative') food chains based on notions of quality, territory and social embeddedness.A key to such recomposition is the marketing of 'difference' through a rang... Read More about Product, process and place: An examination of food marketing and labelling schemes in Europe and North America.
New research could change how committed giving is viewed forever (2005)
Journal Article
Sargeant, A. (2005). New research could change how committed giving is viewed forever
Stand out from the crowd (2005)
Journal Article
Sargeant, A. (2005). Stand out from the crowd
The influence of children on purchases: The development of measures for gender role orientation and shopping savvy (2005)
Journal Article
Tinson, J., & Nancarrow, C. (2005). The influence of children on purchases: The development of measures for gender role orientation and shopping savvy. International Journal of Market Research, 47(1), 5-27. https://doi.org/10.1177/147078530504700105The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This pap... Read More about The influence of children on purchases: The development of measures for gender role orientation and shopping savvy.
Why practitioners don't read our articles and what we should do about it (2005)
Journal Article
Tapp, A. (2005). Why practitioners don't read our articles and what we should do about it. Marketing Review, 5(1), 3-13This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.
Media neutral planning: A strategic perspective (2005)
Journal Article
Tapp, A. (2005). Media neutral planning: A strategic perspective. Journal of Database Marketing and Customer Strategy Management, 12(2), 123-130. https://doi.org/10.1057/palgrave.dbm.3240250
Clearing up media neutral planning (2005)
Journal Article
Tapp, A. (2005). Clearing up media neutral planning. Journal of Direct Data and Digital Marketing Practice, 6(3), 216-221. https://doi.org/10.1057/palgrave.im.4340288
Making the bequest: An empirical study of the attitudes of pledgers and supporters (2005)
Journal Article
Sargeant, A., Hilton, T., & Wymer, W. (2005). Making the bequest: An empirical study of the attitudes of pledgers and supporters. International Journal of Educational Advancement, 5(3), 207-220
The final gift: Targeting the potential charity legator (2005)
Journal Article
Sargeant, A., & Hilton, T. (2005). The final gift: Targeting the potential charity legator. International Journal of Nonprofit and Voluntary Sector Marketing, 10(1), 3-16. https://doi.org/10.1002/nvsm.3
Donor commitment: What is it? What drives it and why does it matter? (2005)
Journal Article
Sargeant, A., & Farthing, P. (2005). Donor commitment: What is it? What drives it and why does it matter?
Fundraisers must take research seriously (2005)
Journal Article
Sargeant, A. (2005). Fundraisers must take research seriously