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All Outputs (25)

Index markers (2005)
Journal Article
Sargeant, A. (2005). Index markers

Ritzer's McDonaldization and applied qualitative marketing research (2005)
Journal Article
Nancarrow, C., Vir, J., & Barker, A. (2005). Ritzer's McDonaldization and applied qualitative marketing research. Qualitative Market Research: An International Journal, 8(3), 296-311. https://doi.org/10.1108/13522750510603352

Purpose – The purpose is to examine the insights gained from applying Ritzer's thesis of McDonaldization to international qualitative marketing research, in particular the four pillars of McDonaldization: efficiency, calculability, predictability, an... Read More about Ritzer's McDonaldization and applied qualitative marketing research.

Green consumption or sustainable lifestyles? Identifying the sustainable consumer (2005)
Journal Article
Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481-504. https://doi.org/10.1016/j.futures.2004.10.016

This paper examines green consumption in the context of an increasing focus on sustainable lifestyles. The authors argue that green buying must be seen in the context of wider debates surrounding the development of sustainable ways of living that inc... Read More about Green consumption or sustainable lifestyles? Identifying the sustainable consumer.

Index linked (2005)
Journal Article
Sargeant, A. (2005). Index linked

Product, process and place: An examination of food marketing and labelling schemes in Europe and North America (2005)
Journal Article
Kneafsey, M., Maye, D., Morris, C., Buller, H., & Ilbery, B. (2005). Product, process and place: An examination of food marketing and labelling schemes in Europe and North America. European Urban and Regional Studies, 12(2), 116-132. https://doi.org/10.1177/0969776405048499

Considerable academic interest now revolves around the recomposition of specific (or 'alternative') food chains based on notions of quality, territory and social embeddedness.A key to such recomposition is the marketing of 'difference' through a rang... Read More about Product, process and place: An examination of food marketing and labelling schemes in Europe and North America.

The influence of children on purchases: The development of measures for gender role orientation and shopping savvy (2005)
Journal Article
Tinson, J., & Nancarrow, C. (2005). The influence of children on purchases: The development of measures for gender role orientation and shopping savvy. International Journal of Market Research, 47(1), 5-27. https://doi.org/10.1177/147078530504700105

The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This pap... Read More about The influence of children on purchases: The development of measures for gender role orientation and shopping savvy.

Why practitioners don't read our articles and what we should do about it (2005)
Journal Article
Tapp, A. (2005). Why practitioners don't read our articles and what we should do about it. Marketing Review, 5(1), 3-13

This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.