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Green consumption or sustainable lifestyles? Identifying the sustainable consumer

Gilg, Andrew; Barr, Stewart; Ford, Nicholas


Andrew Gilg

Stewart Barr

Nicholas Ford


This paper examines green consumption in the context of an increasing focus on sustainable lifestyles. The authors argue that green buying must be seen in the context of wider debates surrounding the development of sustainable ways of living that incorporate other environmental actions in an holistic conceptualisation of sustainable lifestyles. This framework is operationalised in a study of environmental action in and around the home, in which 1600 households in Devon were asked questions concerning their everyday environmental actions. These results were manipulated so as to investigate how the different behaviours related to each other and also whether different groups of individuals could be identified, conforming to different lifestyles. The results suggest that conventional forms of green consumption can indeed be related to other forms of environmental action and that at least four different types of environmentalist can be identified. The implications of these results for policy makers are discussed at the end of the paper. © 2004 Elsevier Ltd. All rights reserved.


Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481-504.

Journal Article Type Article
Publication Date Aug 1, 2005
Journal Futures
Print ISSN 0016-3287
Publisher Elsevier
Peer Reviewed Not Peer Reviewed
Volume 37
Issue 6
Pages 481-504
Keywords green consumption, sustainable lifestyles, sustainable consumer
Public URL
Publisher URL
Additional Information Additional Information : Economy and Society Gilg was the lead author developing ideas from Ford and datasets and multi-variate statistical analyses by Barr the Research Fellow on the ESRC project in Outputs 1, 2 and 4.

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