Product, process and place: An examination of food marketing and labelling schemes in Europe and North America

Buller, Henry; Morris, Carol; Maye, Damian; Kneafsey, Moya; Ilbery, Brian

Abstract

Considerable academic interest now revolves around the recomposition of specific (or 'alternative') food chains based on notions of quality, territory and social embeddedness.A key to such recomposition is the marketing of 'difference' through a range of accreditation and labelling schemes. Using examples from Europe and North America, this paper examines how 'difference' is constructed by producers and other actors in the food supply chain by combining the attributes of 'product, process and place' (PPP) in a range of marketing and labelling schemes. Results indicate that it is possible to identify 'critical' and 'territorial development' rationales that influence the ways in which the three Ps are combined. An examination of the rationales and practices sustaining such labelling schemes provides insights into some of the opportunities and threats shaping the emergence of new geographies of food production and consumption in Europe and North America. Copyright © 2005 SAGE Publications.

• Journal Article Type: Article
• Publication Date: Apr 1, 2005
• Journal: European Urban and Regional Studies
• Print ISSN: 0969-7764
• Electronic ISSN: 1461-7145
• Publisher: SAGE Publications
• Peer Reviewed: Not Peer Reviewed
• Volume: 12
• Issue: 2
• Pages: 116-132
• DOI: https://doi.org/10.1177/0969776405048499
• Keywords: difference, Europe, food supply chains, new geographies of food, North America, PPP schemes
• Public URL: https://uwe-repository.worktribe.com/output/1050366
• Publisher URL: http://dx.doi.org/10.1177/0969776405048499
• Additional Information: Additional Information : Food and Farming Jointly constructed by the authors from an empirical research project. Maye had significant inputs in the final re-drafting of the paper, in response to referees' comments.